KARACHI: Saudi Arabia and Pakistan stepped up efforts to boost travel links on Wednesday as the Saudi Tourism Authority (STA) held a joint roadshow in Karachi to showcase the Kingdom’s expanding tourism offerings under its Vision 2030 plan.
The event, aimed at highlighting Saudi Arabia’s growing potential as a leading global tourism destination and promoting travel opportunities for Pakistani travelers, drew key players from the travel and aviation sectors, corporate representatives and media.
Under Vision 2030, Saudi Arabia, long known as a destination for pilgrims from across the globe, is seeking to reposition itself as a hub for leisure, cultural and adventure experiences.
The Kingdom has launched giga-projects such as Neom, opened up Red Sea resorts, and begun promoting entertainment, corporate incentive travel and destination weddings.
“Saudi Arabia is one of the top destinations for Pakistanis,” said Sofia Al-Khawar, STA’s country manager, addressing the event.
