RIYADH: Saudi Arabia is making significant strides to establish a prominent role in international cricket, marked by a plan by the Saudi Arabian Cricket Federation, through its investment arm the Cricket Investment Company, to partner with Infinix.

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The Kingdom’s investment in cricket is part of a wider Vision 2030 strategy to establish the country as a global hub for sport and entertainment.

Significant resources are being directed toward diversifying the economy, engaging youth, and attracting international events.

Alongside football, Formula One, boxing, and tennis, cricket is now a priority — reflecting both its global reach and strong connection to the Kingdom’s expatriate community.