RIYADH: The World Cricket Festival was launched in Riyadh on Friday night by Cricket Investment Co. in partnership with the Saudi Arabian Cricket Federation.
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The event aims to create a new ecosystem for cricket in Saudi Arabia in cooperation with the SACF.
The launch event welcomed high-profile leaders and investors and unveiled the vision behind “cricketainment.” It also set the stage for various cricket tournaments to be played in the Kingdom, including the F2 Double Wicket World Cup 2025 in Jeddah.
Speaking to Arab News at the launch, SACF Chairman Prince Saud bin Mishal Al Saud thanked the CIC for its support of the sport.
