Women’s 3-on-3 basketball league Unrivaled is now valued at $340 million after a new funding round that included tennis legend Serena Williams, the league announced Monday.
Williams’ Serena Ventures was part of a Series B funding round that was led by Bessemer Venture Partners and also included Warner Bros. Discovery
and Alex Morgan’s Trybe Ventures. Unrivaled did not disclose the size of the individual contributions.
Unrivaled’s latest cash infusion means a dramatic rise in its valuation from just one year ago when the league was valued at $95 million, according to a person familiar with the league who spoke on the condition of anonymity about internal matters.
The investment comes as women’s sports have soared in both popularity and valuations in recent years.
