The National Lottery's iconic 'golden hand' is making a comeback on television starting from tonight - after more than two decades off-screen.
Famed for its booming 'It could be you!' catchphrase, the giant palm has been revived by director Dave Meyers, who has shot music videos for the likes of Blackpink (Jump), Sabrina Carpenter (Taste), Harry Styles (Adore You) and Taylor Swift (Me!).
Lotto bosses Allwyn - who became only the second ever operator of the National Lottery last year - rounded up genuine millionaire winners to appear in the advert, which will air during Coronation Street ad breaks tonight.
The ad features groups of Brits debating the merits of playing the flagship draw - before a gathering of friends is picked out by the sparkling golden mitt as it rolls off the famed slogan.
Among those to feature in the advert are Sarah Cockings from Newcastle, who won £3million aged 21 and Chris and Geraldine Bradley who shared in a £3.5million syndicate win with their family in 2006.
