With its red fez, broad smile and simplified French, Banania’s mascot has been associated with racist stereotypes.
With its red fez, broad smile and simplified French, Banania’s mascot has been associated with racist stereotypes.
By Clément Girardot
In 1909, French journalist-turned-entrepreneur Pierre-Francois Lardet returned from a trip to Nicaragua determined to recreate a beverage he had tasted there.
Five years later, in August 1914, Banania was born.
The arrival of the chocolate-flavoured banana powder drink came just as France found itself at war.
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