Data from Herbalife reveals that while consumers value supplements for preventive health, many lack confidence in making informed choices
Four out of five people in the Asia-Pacific region said they take health supplements regularly, according to Herbalife’s “APAC Responsible Supplementation Survey”. For the survey, which was released in August, answers were gathered from 9,000 respondents in 11 markets spanning North Asia and Southeast Asia, in addition to Australia.
Preventive health – taking actions to keep one well and avoid falling ill – was regarded as a top priority among 92 per cent of those surveyed. And supplements were cited as the second-most-common preventive health practice, following closely after healthy eating.
But despite this growing trend, many people expressed a lack of confidence in knowing how to make good supplement choices, especially among the older generations.
While a clear majority of survey respondents – 80 per cent – said they understood the importance of making responsible decisions about supplements, only 50 per cent felt confident about doing so. That feeling was particularly low among baby boomers, with just 42 per cent expressing confidence.
