China's healthcare supplement market is in a stage of rapid transformation and development, with demand shifting from basic healthcare to quality upgrades and precise maintenance, industry experts said.
Their comments coincided with Healthplex Expo 2026 and Natural and Nutraceutical Products China 2026, which were recently held in Shanghai by the China Chamber of Commerce for Import and Export of Medicines and Health Products, or CCCMHPIE, and Shanghai Sinoexpo Informa Markets International Exhibition Co.
The expos, covering an area of over 200,000 square meters, have become a platform for domestic and international enterprises to connect with new partners, expand business channels and learn about the latest trends in the field of health and nutrition.
Fabio De Cillis, chief representative of the Italian Trade Agency Shanghai Office, said: "The health supplement market in China is mature, and consumers of all ages have a demand for health products. Therefore, ITA will require Italian health product brands to adopt a localization strategy to better serve Chinese consumers."
John O'Doherty, CEO of Complementary Medicines Australia, said: "Chinese consumers have a leading understanding of health products globally, so many consumers choose Australian health products because of their higher quality. Most countries regulate health products as food, but in Australia, health products are regulated as drugs. The health product market in Australia is $4 billion annually, with a significant portion coming from China."
