WASHINGTON – Vice President JD Vance is embracing his role as salesman-in-chief for President Donald Trump’s agenda and taking charge of an effort to rebrand the administration's signature tax cut and spending law after it was tagged by critics as a deficit-swelling giveaway to rich elites.

With polls showing voter opposition to elements of Trump’s top legislative achievement, the White House has called on Vance and his middle-class bona fides to turn public opinion.

“We’ve got to make sure that people are aware of what's actually in this legislation,” Vance told USA TODAY in an Aug. 27 exclusive interview.

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Trump had insisted on calling the signature law the “One Big Beautiful Bill.” Yet surveys show the law, with provisions that will cause an estimated 10 million people to lose their health insurance, is not playing well with voters.