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The world has seen plenty of change over the past two years, yet one thing has stayed the same since 30th November, 2022, and that is the overwhelming curiosity surrounding artificial intelligence (AI) from the day OpenAI launched ChatGPT. Those who have written AI off in the early days may now be in regret, as a survey conducted by Harvard Business Review revealed that 69% of early AI adopters already see tangible business value and are reaping the benefits.
With the release of DeepSeek-R1, a Chinese open-source large language model (LLM) and a close rival of ChatGPT, Hong Kong enterprises have no doubt gained better access to generative AI (GenAI) tools. However, access to technology may not always be sufficient to bridge the divide, which is why forerunners like Cathay and Goodnotes serve as excellent use case scenarios to demonstrate how different businesses can profit from AI.
From Automation to Sustainability: Realising the Power of Innovation
Optimising operations at the airline’s nerve centre, the previously manual decision process would now factor in diverse operational factors before determining which flights to delay and how to change the aircraft rotation. Not only does Cathay see improvements in on-time performance with AI’s recommendations, there is also the added benefit of fuel reduction, thus driving progress in the company’s sustainability goals.
