‘You’ve got to be where the electorate are,’ says Luke Evans, the sixth-most followed UK politician on the platform
Politicians are at risk of ignoring a large chunk of the electorate because of their reluctance to communicate on TikTok, according to a Tory MP who has one of the biggest followings of any UK politician on the social media platform.
Luke Evans, who is the sixth-most followed UK politician on TikTok, said his colleagues were missing out on engaging particularly with young voters because of security concerns and a lack of knowledge about the platform.
TikTok has been Britain’s fastest-growing source of news for several years. The regulator Ofcom calculates that 11% of adults in the UK use the platform as a news source. Among children aged 12-15, the proportion is 30%, of whom 12% cite TikTok as their main source.
“You’ve got to be where the electorate are,” Evans told the Guardian. “This is one of the biggest apps that is used across the country and across the word. I think it’s right to be there, to be talking to people.
