Most people believe that the more laundry detergent you use, the cleaner your clothes will be. But using too much detergent can actually do more harm than good, from wasting money on overusing concentrated formulas to causing water pollution.

You can say goodbye to overindulgence on laundry day, thanks to a power-packed “smells like clean laundry” detergent by Swash. The ultra-concentrated detergent dispenses a small yet potent dose of fragrance that leaves your clothes smelling fresh and clean, just like its name.

Swash’s ultra-concentrated liquid detergent was designed to put an end to heavy-handed laundry days. Its innovative bottle with an auto-stop top allows you to squeeze once for regular loads and twice for larger loads. The 30-ounce bottle can handle up to 80 loads of laundry, and works with both high-efficiency and non-HE washing machines.

Consumers love that they can preserve more of the detergent, thanks to the packaging design that strategically disperses a smaller, more accurate amount of liquid. The high-concentrated formula is also packed with more cleaning agents per drop, making each squeeze potent enough to clean the toughest stains, like food and paint.

Others mention in reviews the relatively smaller bottle’s usefulness compared to a standard giant detergent bottle. “It makes it so easy, especially if you have a condition that makes your hand a little weak and you can’t hold a big bottle,” one reviewer wrote. “It fits in one hand and it does all the math stuff for you, just turn it over. Squeeze and done.”