Sony is PlayStation 5 gaming consoles in the US will jump by around $50 (£37.16) from Thursday as the Japanese technology giant grapples with rising costs and a slowing video game market.
Like many global businesses, the firm faces a "challenging economic environment", Isabelle Tomatis, Sony Interactive Entertainment's vice president of global marketing said in a blog post.
All three PlayStation 5 consoles will see a similar price increase. The most expensive Pro version now has a recommended retail price of $749.99.
The price hikes come after US President Donald Trump imposed tariffs on most of America's trading partners, including Japan, which has led to fears of rising costs.
"We've made the difficult decision to increase the recommended retail price for PlayStation 5 consoles in the US starting on 21 August," Ms Tomatis said.
