Skims, Kim Kardashian's shapewear brand, has named its latest model: Post Malone.
The company, which often employs celebrity ambassadors to hawk everything from tighty-whities to a much-talked-about nipple bra, cast the genre-bending singer in its campaign for the latest men's collection. The drop, which will be available in stores and online Thursday, Aug. 21, includes loungewear and boxers, stitched with the brand's "heavyweight fleece," featured for the first time in this launch.
Posty, as he's affectionately dubbed by fans, leans into the dust-bound nature of his latest music in the campaign, posing in the Western Wilds of Utah in the collection's signature camo print.
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With a noticeably slimmed-down figure, Malone strips down to his briefs for some of the shots, which play on his heavily tatted body by blurring the separating line between his inked skin and the camo boxers.
