Sports Business
Hard-Court
Season
One of the guiding forces for thinking and writing about ESPN is to always remember that the ‘E’ stands for entertainment, and entertainment is what makes this week’s mixed doubles competition at the U.S. Open a perfect appetizer for the American sports network.
The draw is oozing with boldfaced names and singles stars, a head-spinning thought as recently as a couple of years ago. Traditionalists might balk at the format changes, with sets played to four games instead of six; full-time doubles players and former greats have already criticized the USTA for devaluing a Grand Slam trophy.
