How the company that controls 007 merchandising is taking on the Austrian challenging for ownership
K
ing Charles’s personal shirtmaker. The world’s oldest hatters, who designed fitments for Queen Elizabeth II’s coronation crown and boast fans including Winston Churchill. A luxury sports brand with a “spy-ready” ski-suit.
Has James Bond assembled a crack team that can successfully take on his latest adversary?
Lawyers representing Danjaq, the US company that controls the rights to worldwide James Bond merchandising in conjunction with the UK company Eon Productions, have filed evidence running to 227 pages as it battles to retain control of the superspy’s name across Europe.
