RIYADH: For years, tea has been a symbol of hospitality and social bonding in Saudi Arabia society but often coming second in popularity to coffee.
No longer. Tea is making a strong comeback, with lovers of the brew, and businesses, blending tradition with modern sensibilities.
Abdulaziz Alarifi, a partner at Dreamy Visions marketing agency, told Arab News: “In the past, tea was served as a welcome drink, after dinner, or even at a party. Nowadays, it has a larger market and improved quality.”
Nowadays Saudis are changing how they consume tea. Many people are looking for convenience while on the go, and prefer to drink it cold, with almost every coffee shop catering to this demand. (Photos/Haifa Alshammari)
Alarifi says that tea is now being evaluated on source and quality of leaves, rather than just brand name.
