MADINAH: Rural farms in the Madinah region are witnessing a surge in summer visitors as rising city temperatures drive people toward cooler, serene escapes.

Offering a mild, clear climate and distinctive natural charm, the farms have become sought-after havens for relaxation.

The tourist visits coincide with the beginning of the date harvest season, one of region’s most celebrated agricultural events.

Visitors can discover the diversity of palm tree varieties, witness both age-old and modern harvesting practices, and learn techniques for nurturing the trees and safeguarding crop quality.

During this period, rural farms are at their most vibrant — towering palms heavy with golden clusters, the rhythmic chatter of farmers at work and the sweet fragrance of freshly picked dates create an immersive sensory experience.