Spending pressures are dividing beer drinking habits, further clouding the outlook for brewers already battling declining sales volumes.
Drinkers are increasingly bypassing once-loved core beer brands and instead opting for premium or economy alternatives, Danish brewer Carlsberg
said Thursday, as beermakers confront wider pressures on the drinks sector.
“We do see a continued bifurcation in terms of preferences,” CEO Aarup-Andersen told CNBC’s “Squawk Box Europe” on Thursday.
“People look either for the premium brand or the economy brand. So what will get squeezed a little bit in an environment like this is actually the core brands in the middle,” he added.
