ByMary Whitfill Roeloffs
ByMary Whitfill Roeloffs,
Forbes Staff.
More people tuned in to watch the first hour of pop star Taylor Swift’s appearance and new album announcement on the “New Heights” podcast than watched the first hour of Donald Trump’s “Joe Rogan Experience” appearance, but Trump’s episode is still winning the overall viewership game—for now.
Swift on Wednesday spent two hours being interviewed by her boyfriend, Travis Kelce, and his brother Jason on their sports podcast “New Heights,” which was live streamed on YouTube and reached a peak concurrent viewership of 1.3 million in the first hour and then briefly crashed the stream in the second hour.










