Immersive art is much more than a digital light show
This way of presenting work is bringing in new audiences
This way of presenting work is bringing in new audiences

I’ve come across new works in the past few months that have humoured me, moved me and inspired me to reflect on society at large

New, revived and theatrical techniques are being embraced with gusto to surprise and delight

The ability to steer large audiences to particular digital services has huge strategic value

What novels about buying stuff reveal about us

How users treat a product in the real world can diverge wildly from what the designers intended

Our imagination can shape the way we see the world and then act within it