Siblings Nino, Sandra and Anna Maria Buonocore opened their first shop together in Positano in 1980, aged 20, 17 and 18. Tucked away on one of the Amalfi Coast town’s winding back streets, Nadir became popular for its Italian-made womenswear.
Four decades later the siblings have become known for their one-of-a-kind ultra-feminine dresses, bags, notebooks and aprons, which have attracted a particular following on TikTok. In recent years, the #cbpositano tag has racked up millions of views on videos posted by users. (The founders, now in their 60s, are not big social media users themselves: the shop has not posted any content from its own TikTok account.)
Dresses and bags outside the storefront of CB Positano © @thepositanophotographer
That same quaint, whitewashed shop is now known as CB Positano (though they operate a second location in the town, too) and is stocked with racks of dresses, with prices ranging from €98 to €328. One of their bestselling styles is the off-the-shoulder, empire-line Amely dress, which comes in different shades of floral cotton (€228). Accessories such as capacious washbags (€48), crossbody bags (€39) and totes (€68) have become a hit online.
The siblings were born and raised in Positano, and pieces are designed and cut by Sandra and Anna Maria, along with their team of local artisans and tailors. Nino acts as president. Pieces are made from fabrics sourced from around the world, including Japan, India and the US, with many designed by Sandra and Anna Maria in their workshop, while CB’s team in India produce their accessories.
