NFL quarterback Aaron Rodgers is backing a startup that hopes to make athletes more accessible to companies, charities and sponsors.
AthleteAgent.com launched on Tuesday as a rebrand of the former Online Sports Database. The site was created to improve access to athletes, offering a more streamlined way for organizations to connect with them.
The rebrand isn’t just about a new name. AthleteAgent.com is also rolling out a subscription-based model, offering users full access to its growing database for $29.99 per month, or $199.99 per year.
Rodgers, currently quarterback for the Pittsburgh Steelers, is an original founder in the platform. He’s joined by a high-profile group of investors that includes legendary sports agent Scott Boras and the Google for Startups Cloud Program: Scale AI Tier, as well as private equity firms Solyco Capital, Prota Ventures, Bullock Capital and Pressplay Capital.
AthleteAgent.com declined to comment on the exact size of Rodgers’ investment in the company, but said it was in the seven figures.
