Local retailers have much to gain by looking across the border and competing on creativity and quality rather than just price

Adapting and innovating has been a tried and tested formula for business survival amid paradigm shifts in consumption. Struggling firms need to look no further than the mainland market for a way out.

The business opportunities seem enormous, with 78 per cent of the respondents saying they had bought Hong Kong goods online in the past year. They also said they were frequent shoppers, making an average of 9.4 purchases per month, particularly those in tier one and the nine mainland cities in the Greater Bay Area.

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