Cosmetics juggernaut L'Oreal has hired an OnlyFans model famous for filming porn to promote a makeup brand popular with teenagers.
The 116-year-old firm hired Ari Kytsya, a US-based self-described 'mattress actress', as a brand ambassador for Urban Decay, a L'Oreal-owned line of makeup sold in Boots and other high street shops.
In a video posted to Urban Decay's TikTok that has been viewed nearly 19million times, Kytsya tells viewers that 'censorship is out of control' and calls for 'uncensored makeup' that performs 'on stage, on camera and yes on mattresses'.
While Kytsya produces some hair and makeup tutorials, as well as lifestyle content, she is best known for sharing adult content on OnlyFans, where she shares pornographic images and videos with her paying subscribers.
Kytsya also releases videos in which she promises her 4.6million TikTok followers that starting an OnlyFans can be a lucrative career choice.
