Campaigners warn collaboration with US adult content creator Ari Kytsya risks glamorising pornography industry
Global cosmetics giant L’Oréal has recruited a model famous for filming pornographic content on the OnlyFans adult website to promote a makeup brand popular with teenagers.
Ari Kytsya, a US-based adult performer, has been hired as a new brand ambassador for Urban Decay, a line of makeup sold in Boots and in other high street stores globally.
Kytsya, who describes herself as a “mattress actress”, a euphemism for an explicit content creator, has a dual online persona. She produces hair and makeup tutorials and lifestyle influencer content for the more than 4.6 million followers she has on Instagram and TikTok. Her account on OnlyFans, the platform used by millions for its adult content, offers subscribers nude images and videos of her performing sex acts.
Penny East, the new chief executive of the Fawcett Society, the UK’s leading charity campaigning for women’s rights and gender equality, said the brand’s decision to collaborate with an OnlyFans star broke a new threshold in the mainstreaming of the controversial website and its explicit content, warranting “legitimate concern”.
