Swifty. Gamer. Backpacker. Foodie.

All these labels bring vivid images to mind, but one group elicits particularly strong feelings from fans and observers alike: Disney adults.

Whatever you think of when you hear the term, Disney expert AJ Wolfe, owner of DisneyFoodBlog.com and AllEars.net, wants to challenge that in her new book by the same name, “Disney Adults.”

“Stereotypes are there for a reason, but what are the reasons that people are attacking this particular subculture? And what does that say about them versus us, as well?” she asked.

Wolfe spoke with USA TODAY about what she discovered and her own experiences as a Disney adult.