City’s retailers should step up live streaming and influencer marketing to boost market share, Trade Development Council says
Nearly 80 per cent of mainland Chinese consumers polled said they shopped online for Hong Kong products, according to survey findings by the statutory trade body, which called for the city’s retailers to step up live streaming and influencer marketing to boost market share.
The Hong Kong Trade Development Council said on Thursday that its findings were based on a survey of 2,200 middle-to-high-income consumers from various mainland cities during the second and third quarters of 2024.
The survey showed that 78 per cent of mainland consumers bought products from the city online in the past year, and that they were frequent shoppers, averaging 9.4 purchases per month, particularly those in tier one and the nine cities in the Greater Bay Area.
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