Scottish craft brewery BrewDog has had an advert banned for implying that alcohol could overcome boredom, loneliness or disappointment.
It comes as the firm, best known for its trademark Punk IPA pale ale, closes 10 of its bars across the UK, including the first one it ever opened.
The ad for the brewing firm's Wingman beer, seen in May, featured the headline: 'Brewdog. Always Got Your Back'.
Alluding to troubles like bad weather, a friend being late and WiFi failure, the craft beer company inferred its Wingman Session IPA could be the answer to these problems.
The text said: 'Some things in life go AWOL - WiFi fails, the weather turns hostile, and your buddy's "five minutes" turns into a full-scale delay.
