To join the CNBC Technology Executive Council, go to cnbccouncils.com/tec

Artificial intelligence can lead to surprises in all sorts of places where a bill once would have been considered settled.

The use of AI by Hertz

(and European car rental company Sixt) to scan for damage on cars, which is then charged to the customer, is a new application of the technology that is creeping into consumer life unnoticed. But it won’t be the last unexpected adjustment to the travel experience courtesy of AI.

Experts say consumers should expect to see businesses across the service industry deploying similar technology in the future, if they aren’t already.