A 'secret' paradise beach in Mallorca has become a crowded hotspot after influencers promoted it online.
Caló des Moro, once a secluded cove, turned into a tourist-choked destination after Instagrammers posted striking shots of its crystal clear waters and beautiful scenery.
Last summer, tourism officials encouraged content creators to visit lesser-known areas like Caló des Moro in a bid to ease pressure on busier island hotspots.
But, the strategy backfired, with viral posts luring swarms of holidaymakers to the once remote beach.
Footage shows sunseekers queueing just to access the sand, while piles of rubbish now litter the once-pristine shoreline.
