President Donald Trump is entering the national debate surrounding American Eagle's Sydney Sweeney ad.
In a Newsmax interview Friday, Aug. 1 with host Rob Finnerty, Trump was asked about the "Euphoria" actress starring in the clothing retailer's fall 2025 denim ad campaign that some critics saw as a veiled attempt to endorse eugenics. Eugenics is a highly controversial (and discredited) set of beliefs that the human population can improve or advance itself through selective breeding.
"Sydney Sweeney, an actress was in an ad for blue jeans. The ad is doing very well, it's very popular. The jeans have sold out. Does America need to see more ads like that and maybe fewer ads with people like Dylan Mulvaney on the cover?" Finnerty asked, referring to the controversial 2023 Bud Light campaign starring the transgender TikTok star which elicited criticism from certain groups.
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Trump said that "advertising's a very funny thing," telling Finnerty that "I've done ads where I thought they were lousy, and they turned out to be iconic. And then I've done some that I thought were beauties that were going to be fantastic and they weren't so good, so to each his own."
