It’s the middle of the school summer holidays and the mercury is still riding high – but that hasn’t stopped Asda turning its attention to Christmas.
Pictures on social media show packets of Maltesers Mini Reindeers and Haribo Merry Mix on display at the supermarket five months before the festive season.
One user posted an image of a Cadbury Mini Snowballs chocolate bar they claimed to have bought on July 25. Some of the products were also available to buy on Asda’s website.
Retail analyst Richard Hyman says he has never come across Christmas items being displayed so early into the year.
An Asda spokesman explained: ‘We know how important it is for our shoppers to be able to spread the cost of Christmas and we start to see searches for Christmas products on Asda.com as early as August. Confectionery in particular is one of those items that can be kept aside for those customers who like to get everything prepared in plenty of time.’
