If Gwyneth Paltrow and The Row once embodied quiet luxury, Instagram-famous duo Snejyo epitomise the new maximalism: here’s what you need to know about them
For a while, Snehal and Jyoti Babani managed to avoid mainstream media attention, despite being regular fixtures at the major runway shows. That was until the pair – collectively known as Snejyo – went viral for wearing head-to-toe Hermès in 2024.
Despite their love of logomaxing (at the Hermès spring/summer 2025 show last September they literally accessorised their main Hermès Kelly bags with mini and micro Kellys), the sisters have kept a low profile. Even their shared Instagram account, which boasts over 61 thousand followers, is private.
They can also take months to share their looks online. In June, the sisters finally shared several photos of themselves dressed to the nines in coordinating Chanel outfits for the haute couture spring/summer show in Paris that took place back in January.
Most recently, the sisters were spotted dressed to the nines in coordinating Chanel outfits for the fall/winter haute couture show in Paris earlier this month.
