"Matchy-matchy." JEAN-MICHEL TIXIER POUR M LE MAGAZINE DU MONDE
W
ithin the vast community of influencers who dissect their outfits on social media, there are various profiles and many neuroses. The most brazen enjoy listing the exorbitant prices of what they're wearing. The most skillful boast about their latest bargains. The snobbiest love to rattle off the names of obscure designers, losing their audience just to impress them. But the most rigid? Their quirk is more subtle. And more depressing.
In video after video, they take pleasure in pointing out, obsessively, the color coordination between different parts of their look. It is not uncommon to hear: "the orange in the scarf matches the orange in the sneakers," or "the turquoise of the beanie echoes the turquoise of the ring." We have even had the misfortune of hearing a couple celebrate the coordination of their respective outfits: "The green of her cardigan did indeed match the green of his belt."
The phenomenon does not inspire much confidence – and not only because it brings back the trauma of those kits for men, packaged in black cardboard boxes with plastic fronts, offering a matching tie, pocket square and cufflinks of appalling quality.
