NEW YORK (AP) — Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls.
In an announcement Tuesday, Mattel said it had partnered with Breakthrough T1D — a Type 1 diabetes research and advocacy organization formerly known as Juvenile Diabetes Research Foundation, or JDRF — to ensure that the design of the doll “truly captures the community.” That includes accessories that “accurately reflect the medical equipment” people with Type 1 diabetes may need, the California-based company noted.
“Visibility matters for everyone facing Type 1 diabetes,” Emily Mazreku, director of marketing strategy at Breakthrough T1D, said in an accompanying announcement. And as a mother who lives with Type 1 diabetes, she added, “it means everything to have Barbie helping the world see T1D and the incredible people who live with it.”
The new Barbie wears continuous glucose monitor (CGM), a device that tracks blood sugar levels, on her arm — while holding a phone displaying an accompanying app. She also has an insulin pump attached to her waist. And the doll carries a blue purse that can be used to carry other essential supplies or snacks on the go.
