https://arab.news/6swbq
Israeli Prime Minister Benjamin Netanyahu persistently declares his ambition to “change the face of the Middle East.” Yet his repeated assertions seem to clash with the unfolding reality on the ground.
Netanyahu’s opportunistic relationship with language is now proving detrimental to his country. The Israeli leader undoubtedly grasps fundamental marketing principles, particularly the power of strong branding and consistent messaging. However, for any product to succeed over time, clever branding alone is insufficient; the product itself must live up to at least a minimum degree of expectation.
Netanyahu’s “product,” however, has proven utterly defective. Yet the 75-year-old Israeli prime minister stubbornly refuses to abandon his outdated marketing techniques.
But what, exactly, is Netanyahu selling?
