Tesla's long-awaited robotaxis rolled out for the first time on roads in Austin, Texas on Sunday.
In videos shared by Tesla on X, a small group of invited analysts, influencers and shareholders were shown participating in paid rides.
The small number of vehicles deployed had a human safety operator in the passenger seat, according to reports.
Analysts said the "low-key" robotaxi launch highlights Tesla's big bid to compete with existing self-driving taxi operators in the US and China, as the sector grows.
Musk congratulated Tesla's artificial intelligence and chip design teams on the launch in a post on X, writing that it was "culmination of a decade of hard work".
