A growing contingent of Chinese tourists seeks ‘shareable’ and ‘off-the-beaten-path experiences’, away from the hustle and bustle of urban sightseeing
Big city lights? Too dull, say bright-eyed Chinese travellers who prefer to dream of far-flung locales – areas more likely to drain their life alongside their bank account. And oh, what a thrill.
Chinese tourists eyeing overseas excursions are increasingly turning their gaze to remote areas – generally away from urban settings and run-of-the-mill tourist destinations that comprise the photo posts of more traditional travellers, and towards off-the-beaten-path locations that, in many cases, wowed them on social media.
They are often pitched as once-in-a-lifetime experiences that allow people to disconnect from the daily grind and immerse themselves in the beauty and thrill of nature, albeit from a relatively safe vantage point.
Huang Yihe, a 28-year-old operator at a foreign trade company in Shanghai, said she spares no expense in her quest to avoid the most popular sights and destinations when travelling.
