A hotel in China which uses live red pandas to wake up guests has been rapped by the local forestry bureau amid animal rights concerns.

The Lehe Ledu Liangjiang Holiday Hotel, in the mountainous countryside near the southwestern city of Chongqing, advertise 'red panda-themed holidays'.

They allowed the furry creatures to visit boarders in their rooms to providing an adorable wake-up call, until publicity attracted criticism of the practice.

Videos posted to social media even show the endangered animals sitting on overjoyed tourists beds and interacting with them.

Many safari experiences in the country promise close contact with animals, but it is the hotel's red panda meet-and-greets which caught the attention of local media.