The People’s Daily newspaper ran a commentary that railed against the “wilful consumerism” of so-called blind boxes
The world’s most valuable toymaker is losing some of its appeal after the mouthpiece newspaper of the Communist Party of China poured cold water on its business model and warned against the addictiveness of its wildly popular collectibles.
The mainstay of Pop Mart’s business model is its blind boxes and blind cards, which hide their contents with sealed packaging. That drives collectors into frequent and repeat purchases to get their hands on the rarest and most desired toys or cards, where the chance of finding rare editions has been calculated at less than 2 per cent.
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