JEDDAH: A pavilion hoping to attract investment in the development of historic Diriyah will open in London’s prestigious Knightsbridge borough next month.
The Diriyah Experience House, at One Hyde Park, will feature the project masterplan for the city, which is projected to welcome more than 50 million visitors annually by 2030. Interactive content will allow visitors to explore the scheme in more detail.
Jerry Inzerillo, group CEO of Diriyah Company, said: “We are thrilled to launch the Diriyah Experience House in the heart of London. Through this global platform, our team will share the story of Diriyah in a way that reflects its stature on the world stage — supporting our international outreach as we build one of the world’s most iconic destinations rooted in the Kingdom’s deep history and rich cultural heritage.”
The pavilion is set to have its official opening in early July, in collaboration with Sotheby’s International Realty, which will operate the venue.
It follows a successful month-long event held in London in July 2024, which highlighted the plans for Diriyah and was accompanied by an intensive promotional campaign across the British capital.
