The pace of artificial intelligence innovation is raising the stakes for companies like OpenAI to snatch up top talent, according to new recruiting head Joaquin Quiñonero Candela.

“Recruiting has never been more important,” Candela wrote in a LinkedIn post on Monday, announcing his new role. “We’re under unprecedented pressure to grow. If we were a rocket (wait, we’re one), we’d be at MaxQ, maximum dynamic pressure. We’re also in uncharted waters.”

Candela, who previously served as head of preparedness, said firms are relying on leaders such as OpenAI as they develop new ways to recruit talent while improving productivity.

OpenAI and other AI model creators are in a heated battle against industry rivals to recruit engineers and developers to help implement their AI visions. Last week, Meta Platforms

announced a more than $14 billion investment in startup Scale AI that includes CEO Alexandr Wang joining the social media company. Other key AI competitors include Anthropic and Alphabet