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Sam Altman is feeling the pressure.

The OpenAI CEO sent a memo to his staffers on Monday outlining a “code red” effort to improve its chatbot ChatGPT, according to multiple reports. Altman said OpenAI will be pulling back on investments in areas like health, shopping and advertising as it works to prioritize ChatGPT, the reports said.

OpenAI declined to comment on Tuesday.

“Our focus now is to keep making ChatGPT more capable, continue growing, and expand access around the world — while making it feel even more intuitive and personal,” Nick Turley, head of ChatGPT at OpenAI, wrote in a post on X on Monday.