Harnessing Africa’s creative boom

In February, Afrobeats singer Tems won the Grammy for Best African Music Performance. Her achievement underscores the genre’s growing popularity, exemplified by more than 15 billion streams on Spotify. It is also part of a broader cultural renaissance, as Africa’s creative industries — from music and film to fashion — rapidly expand their global reach. African culture’s rise to prominence could play a major role in the continent’s economic transformation, offering significant opportunities for a large and growing youth population.