From Chinese EVs and hotpots to anime and K-pop, Asia’s soft power is capturing the imagination of Southeast Asia’s army of young people
More than a third of people in Southeast Asia were born since the beginning of the 21st century, amounting to more than 250 million people. As a result, none of them personally experienced the 1997 Asian financial crisis. A small minority encountered the September 11 attacks and the subsequent “war on terror”, while only a few can recall the 2008 global financial crisis.
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