From furry toys to ‘cool’ English lessons and androgynous chic, Asian celebrities prove they can move global markets

Asian and Chinese stars are rewriting the fashion industry playbook, turning niche favourites into global must-haves.

The Post explores how celebrity choices shape style and consumption while reflecting the values of today’s fans.

At 28, Lisa of the South Korean girl band Blackpink has more than 100 million social media followers and more than 1.9 billion online streams for her solo debut Lalisa.

In April 2024, the Thai star posted photos with a Labubu plush toy and a matching keychain on her bag.