Despite widespread fears that artificial intelligence could automate jobs and cut employees’ wages, AI actually makes people “more valuable, not less,” new research by professional services firm PwC found.
“What causes people to react in this environment is the speed of the tech innovation,” PwC Global Chief AI Officer, Joe Atkinson told CNBC Make It. “The reality is that the tech innovation is moving really, really fast. It’s moving at a pace that we’ve never seen in a tech innovation before.”
“What the report suggests, actually, is AI is creating jobs,” Atkinson said.
In fact, both jobs and wages are growing in “virtually every” AI-exposed occupation — or jobs that have tasks where the technology can be used — including those that are the most automatable, such as customer service workers or software coders, according to the 2025 AI Jobs Barometer report.
“We know that every time we have an industrial revolution, there are more jobs created than lost. The challenge is that the skills workers need for the new jobs can be quite different,” said Carol Stubbings, PwC UK’s global chief commercial officer, in the report.
