As the role of artificial intelligence becomes more prominent in everyday work, the qualities that make people uniquely human may be gaining value rather than losing it, a study released by a leading consultancy on Monday shows.
A new study by PwC, one of the world’s largest professional services and consulting firms, suggests that employers are increasingly looking for workers who can exercise judgment, think creatively and lead teams as AI takes over more routine tasks.
The report, which analyzed more than 1 billion job advertisements across six continents, points to a fast-changing labor market where the impact of AI is already visible in hiring patterns, wages and productivity.
2-track future for jobs
PwC’s 2026 Global AI Jobs Barometer describes a "two-track" global labor market emerging because of AI.
