Shaquille O’Neal towered over three children, leaned down and shared a secret.
“Do you know how I made $900 million?’’ he asked in a moment taped three years ago. “Just by listening to my mommy and daddy. Make sure you listen to your parents.’’
Well, boys and girls, it’s slightly more complicated than that, even for a 7-foot-1 basketball legend who pulled off this feat: retire from the sport that helped make you rich and famous, then get even more rich and famous.
TV commercials. Licensing deals. Other partnerships. O’Neal, 14 years removed from his Hall of Fame career that included four NBA championship rings and three Finals MVPs, seems to be cashing in everywhere.
On Wednesday, June 4, Netflix premiered a six-episode docuseries called "Power Moves with Shaquille O'Neal" about the 53-year-old taking over as president of Reebok in 2023. (Shaquille O'Neal's Jersey Legends Productions partnered with Sony Pictures Television on the show.) This week, he will provide commentary during NBA TV's coverage of Game 1 and Game 2 of the NBA Finals between the Oklahoma City Thunder and Indiana Pacers.






